Event Execution
Successful events have the power to bring people together and grow your business in ways you never imagined.
In all of my roles I have planned and executed small and large events. For one marquee event at H/K/B we hosted over 300 guests for an evening of shopping, drinks, education and more. During this event we filled our parking lot with food trucks, musical guests, vendors, and medical staff to educate attendees about our services and products. This particular event generated over a million dollars in revenue..
H/K/B BEAUTY BASH
H/K/B
Hosting an influencer event for HKB's annual event was strategic move to generate buzz and excitement. By inviting influential personalities, HKB was able to leverage their social media presence to reach a wider audience and create anticipation for the upcoming event. These influencers shared their experiences, behind-the-scenes glimpses, and endorsements, thereby increasing the event's visibility and credibility. With our collaboration HKB was able to generate over a million dollars in revenue during the Beauty Bash event.
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The strategy behind filming "day in the life" videos to promote an event serves several strategic purposes. Firstly, it humanizes the practice by offering glimpses into the daily routines of surgeons, staff, and possibly even patients, which can help build trust and rapport with potential clients. Secondly, these videos can showcase the expertise and professionalism of the surgeons, highlighting their skills, dedication, and commitment to patient care. Thirdly, by featuring the office environment and the team's interactions, these videos can create a welcoming and inviting atmosphere, encouraging prospective patients to feel comfortable and confident about visiting the practice. Finally, incorporating elements of fun and positivity into the videos make them more engaging and shareable on social media platforms, thereby increasing their reach and potential impact in promoting the events.
*All videos filmed by Vargas Media Group