Content Strategy

Content is everything: newsfeeds, stories, posts, e-mails, landing pages. As a Marketing Director, it is my responsibility to translate business strategy, financial goals, and key messages into content. Whether on social media, e-mail campaigns, events, or on web design - I successfully promote and build brands.

In my most recent position, I lead a campaign to message we were more than just a practice for plastic surgery. It was important for potential patients to know we were an aesthetics spa, wellness center, and a partner in your journey to being your best self.

Looking to the most effective marketing trends, I created a clear value proposition, brand package, personalized events, customized treatment plans, and information packets for every patient Through these initiatives, we became more relatable to our patients - our practice became the preferred place for wellness and rejuvenation.